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 |  | Providing Real Business Benefits
After all the hype around the Internet, businesses are sceptical about the benefits of the web. They want some real business benefits, increased sales, reduced costs and or better communications.
However for the vast majority of small and medium sized organisations the reality has certainly failed to live up to the promise. Access for these organisations to high quality Web Application Services is very limited.
While a large number of organisations already have web sites there are significant problems:
Problems
The organisations are very dependent on the web designer to change the content on the site. This usually results in the information on the site becoming out of date, no longer relevant or remaining very static.
They lack business functionality. An online brochure is no longer enough - Organisations now want to carry out meaningful interactions with its customers and prospective customers. This includes customer service, on-line order processing and e-marketing etc.
The quality and dependability of service is patchy because most sites have been tailor-made by small web design companies or by family/friends. Once the euphoria of building the site has passed, the lack of a reliable ongoing service prevents it from being used as a serious business tool.
Big Picture's Solution
Big Picture builds a software platform that delivers comprehensive Web Application Services to small and medium sized organisations. Web Application Services is the provision of software applications as a service over the Internet. These Web Application Services provide a complete and integrated solution for the organisation, incorporating content management, trading, CRM, marketing etc.
The real benefits of easetm are as follows:
Provides a plug and play real business functionality
Easy to buy
Quick to implement
Good Value
Manage and update it themselves
Reliable and robust service
Scalable
Many businesses now have web sites, but they are static brochures. The content never changes resulting in few visitors to their site. The reason for this is because the business owners are not in control of their own web site. They have to get their web design company to make any changes for them.
Different Thinking
Big Picture's product is different: The Customer's business is in complete control. Basic keyboard skills are all that's needed to manage their own web presence. The company's latest news and events can be updated by almost anyone in the organisation. Special offers, new pages, new items and products can be uploaded easily with the simple click of a mouse.
No compromise!
Your business shouldn't have to compromise. Big Picture provide hundreds of professionally designed looks and feels, so prospects can see the design before they buy. Custom-made designs are also available - either way we have the solution for everyone's needs.
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